Identifying potential markets for wine (e.g., direct-to-consumer sales via farm, wine clubs, or online platforms); Evaluating export markets and developing international distribution strategies; Understanding the wine consumer and evolving trends (natural wines, sustainable wines); Examples "Vision and Mission" from the VTskills consortium; BP definition and use; BP for vineyard farm or winery; BMC definition and use; BMC in SPA; BMC examples (winery, wine cellar, vineyard); Need for comprehensive training programs that not only focus on financial metrics but also incorporate broader aspects of sustainable business management, social responsibility, and resilience in the face of economic and environmental challenges.

Marketing for sustainable vineyards/wineries; Refer to certification of wine products; How a brand name and certification in wine products help marketing; Managing wine quality; Traceability in wine; Value chain; Bioeconomy and circular economy principles from an economic, business and management point of view.